~media-digiday | Bookmarks (92)

As Epic Games looks to establish Fortnite as an alternative to platforms such as Roblox for metaverse-interested brands, seeing an individual creator reach one million followers could help convince more marketers to turn their attention to Fortnite Creative.

The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios, a unit that will produce a new crop of individual talent-led videos, newsletters and podcasts.

Dotdash Meredith’s gm of D/Cipher discussed the publisher's OpenAI deal in a live recording of the Digiday Podcast at last week’s Digiday Publishing Summit.

The writers who left Substack in early 2025 represent a second wave after an initial burst of Substack creators left the platform in January 2024.

The Spotter showcase and its roster of top YouTubers are making a clear play for bigger brand partnerships and a larger share of ad dollars.

Media execs say it’s been a tough three months for publishers, with downward pressure on CPMs and reduced demand for custom and branded content.

One year into The Economist's brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.

Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company. CTO Burhan Hamid shares what goes into that process.

Execs in a closed-door town hall session during the Digiday Publishing Summit were quick to share their frustration with declining traffic — but there were some glimmers of positive signs too.

One year in, the BBC's relaunched website has experienced double-digit growth year-over-year for the past seven months.

Fast Company and Inc. are tightening up their paywalls as part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.

Five Roblox creators told Digiday that their brand deals have always offered far smaller payouts than direct avatar item sales.

Digiday+ Research's second annual report on publishers’ revenues examines the state of the group's revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.

Agentic is the AI buzzword of the moment. Here's what it actually means for agencies, advertisers and media owners - and where it is and isn't actually being used.

Ahead of the spring 2025 Digiday Publishing Summit, this week’s Digiday Podcast previews the top topics likely to dominate discussion among media executives.

In this episode of our limited edition podcast Mom’s at Work, we explore the struggles of working mothers re-entering the workplace, especially in hostile or unsupportive environments.

An analysis of six publishers' 2024 earnings shows most of them saw advertising revenue rebound and subscriptions continue to grow year over year.

Measuring the impact of Google’s AI Overviews on publishers’ search referral traffic hasn’t been straightforward via click-through data — but keyword data is proving more fruitful.

Over the past year, creator platforms such as X and Facebook have explicitly deprioritized content moderation. On the other hand, Twitch expanded its moderator tools last month.

BuzzFeed is $10 million of resources into building its new social platform BF Island. To put that number into context, here's what it cost to launch other social platforms.

As creators become more adept at using Substack live video, they are finding that going live with a co-host helps them gain new subscribers.