Bookmarks (55)

As T-Mobile prepares to write a $600 million check to get into the OOH sector, can it succeed where others have failed?

The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. Here's what both parties argued.

Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn't extend to the media industry as a whole.

The OOH media specialist has held multiple discussions with buyers as the U.S. telco harbors advertising ambitions long since eschewed by rivals.

This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.

Waseem Al Sheikh, Writer's co-founder and chief technology officer, talks about how to help LLMs think more like humans — and make fewer mistakes.

Alongside innovation, partnerships and adoption, Year 2 of the generative AI race also includes more scrutiny over transparency, copyright, and ethics.

Here’s a list of all the major deals signed between publishers and AI tech companies in 2024.

The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year.

About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey.

Generative AI is being shoulder barged out of the way by the latest term du jour: “agentic AI.”

Here’s a look at some of the most pivotal moments in 2024, which have contributed to the current state of turmoil regarding DEI.

Mktg.ai aims to be the be-all end-all service for marketers to simplify means of knowing what’s worked, when it worked and easy access to it in one place. 

The way Perplexity is sharing ad revenue with publishers depends on a number of factors. Here’s how Perplexity is making those calculations.

A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.

Publishers saw this change of heart coming. But it's not changing their own plans to move away from tracking consumers using third-party cookies.

The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries.

Some publishers are seeing more referral traffic from Bluesky than from Threads already. But both platforms are still "small potatoes" when it comes to referring traffic to their sites.

The 2024 Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points. This third installment of the research series looks at some of the top lifestyle-focused publications in the U.S.

Programmatic ads have remained a significant source of revenue for publishers throughout 2024, but it's possible that in 2025 they could pull back from their focus on programmatic.

Publishing execs say Facebook's change to “views” as the platform's primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy.

This political cycle, election campaigns increasingly integrated influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form content on TikTok.

Accenture and Nvidia execs explain how they hope to build and scale generative AI tools for marketing and other business functions.

This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they've picked up in the private marketplace.

Q3 was a mixed bag for publishers, with some blaming the U.S. presidential election for an ad-spend pullback.

Topping the list of expected changes: a rollback of many health insurance reforms provided under the Affordable Care Act, better known as Obamacare.

MediaSense, the U.K.-based media advisory firm, is further expanding its global footprint with the acquisition of fellow advisory firm R3.

The Austin startup is adding an API-based tooling to let marketers embed brand guidelines into an AI model for consistent text and visual outputs.

Recent innovations in AI offer promising solutions for resurrecting that dormant information and converting it into “companion knowledge."

Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.

Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo.

Four in 10 managers will have staff work remotely during election week, according to a new survey from ResumeBuilder among over 1,000 U.S.-based managers.

This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits.

The build-up to the U.S. presidential election has almost reached its peak, and publishers' activity on the social platform formerly known as Twitter has shown a similar rise — but the group remains hesitant to actually invest money in X.

Trainspot is launching a two-sided marketplace to help people monetize their IP and help companies source data for AI applications.

Minute Media, which acquired The Player’s Tribune in 2019, is now planning out its next 10 years, with expansions into print publishing and licensing deals on the table.

The beauty giant is partnering with e-commerce tech company Rokt to introduce AI non-endemic ads from the likes of Hulu and PayPal.

The music-streaming service confirms it is building its own SSP, heralding the further rise of mini-walled gardens.

The AI search startup is facing a new lawsuit from The Wall Street Journal and The New York Post over copyright and trademark issues. But it's also making progress with ad-revenue share deals.

Over a third of workers overall (and about half of Gen Zers) admit to posting about their job or employer negatively on social media, according to a recent survey from Owl Labs.

Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. This installment of the research series looks at an editorially-selected group of the top professional-focused publications in the U.S.

Walmart debuted its own set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping and customer service.

The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For […]

The July announcement of a ‘strategic collaboration’ with Criteo appears a precursor to a full migration and quiet shutdown of PromoteIQ.

That was the overarching theme at Digiday Media's Retail Media Strategies event held in New York City last month.

While some observers felt like there were no “bombshells” during the testimony, there was still a sense of vindication that some evidence has come to light.