Bookmarks (91)

Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.

After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste.

This infographic details how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.

Salesforce says Data Cloud and Agentforce are driving growth of AI agents across marketing, sales and customer services.

Creators believe that anyone who posts about a recession in 2025 should be ready to handle potential backlash.

Branded content is moving up the ranks among publishers' revenue sources. This year, it's their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.

Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.

Once dismissed as error-prone novelties — or outright threats to newsroom jobs — AI-powered tools are now being actively embraced by publishers.

Daniel Hulme, WPP's chief AI officer, is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors.

If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill the void for her.

As President Donald Trump’s proposed tariffs threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less across the board, creators are reducing their reliance on revenue streams that require individual fans to open their wallets, such as subscriptions and donations.

Between the rising costs of childcare, senior care and just everyday life, the pressure is mounting, especially for women who still tend to shoulder most of the caregiving.

Publishers are working to diversify their revenue, and fewer say the vast majority of their revenue is coming from advertising this year.

Publishers are keeping a watchful eye on the outcome of the sustained macroeconomic shock that will arise thanks to Trump's tariffs.

Hawks executives said they are pleased with the results of the initiative so far, which is why the team is leaning into the collective with this week’s official announcement.

Former Substack writers who exited the platform in early 2024 are making more money on Beehiiv and Ghost thanks to their fixed pricing models.

After years of lamenting about the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year.

During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today.

Following the YouTube Shorts view count change, brands are celebrating, but creators don't think it makes a difference for them.

Even if TikTok finds a path forward in the U.S., brands and agencies that were previously focused on the platform have learned that this approach is vulnerable to the whims of platforms and regulators.

Direct-sold ads continue to be the dominant source of publishers' revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.

As Epic Games looks to establish Fortnite as an alternative to platforms such as Roblox for metaverse-interested brands, seeing an individual creator reach one million followers could help convince more marketers to turn their attention to Fortnite Creative.

The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios, a unit that will produce a new crop of individual talent-led videos, newsletters and podcasts.

Dotdash Meredith’s gm of D/Cipher discussed the publisher's OpenAI deal in a live recording of the Digiday Podcast at last week’s Digiday Publishing Summit.

The writers who left Substack in early 2025 represent a second wave after an initial burst of Substack creators left the platform in January 2024.

Media execs say it’s been a tough three months for publishers, with downward pressure on CPMs and reduced demand for custom and branded content.

The Spotter showcase and its roster of top YouTubers are making a clear play for bigger brand partnerships and a larger share of ad dollars.

Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company. CTO Burhan Hamid shares what goes into that process.

One year into The Economist's brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.

One year in, the BBC's relaunched website has experienced double-digit growth year-over-year for the past seven months.

Execs in a closed-door town hall session during the Digiday Publishing Summit were quick to share their frustration with declining traffic — but there were some glimmers of positive signs too.

Fast Company and Inc. are tightening up their paywalls as part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.

Agentic is the AI buzzword of the moment. Here's what it actually means for agencies, advertisers and media owners - and where it is and isn't actually being used.

Digiday+ Research's second annual report on publishers’ revenues examines the state of the group's revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.

Ahead of the spring 2025 Digiday Publishing Summit, this week’s Digiday Podcast previews the top topics likely to dominate discussion among media executives.

Five Roblox creators told Digiday that their brand deals have always offered far smaller payouts than direct avatar item sales.

In this episode of our limited edition podcast Mom’s at Work, we explore the struggles of working mothers re-entering the workplace, especially in hostile or unsupportive environments.

An analysis of six publishers' 2024 earnings shows most of them saw advertising revenue rebound and subscriptions continue to grow year over year.

Measuring the impact of Google’s AI Overviews on publishers’ search referral traffic hasn’t been straightforward via click-through data — but keyword data is proving more fruitful.

Over the past year, creator platforms such as X and Facebook have explicitly deprioritized content moderation. On the other hand, Twitch expanded its moderator tools last month.

BuzzFeed is $10 million of resources into building its new social platform BF Island. To put that number into context, here's what it cost to launch other social platforms.

As creators become more adept at using Substack live video, they are finding that going live with a co-host helps them gain new subscribers.

"Shadow AI" refers to the use of AI tools that aren't officially company-approved. For newsrooms, that leaves serious implications.

The notion that Meta is planning a Reels-spin off has created many questions for creators, including speculation over the potential decrease in Reels viewership, as well as concerns about whether or not Meta will allow creators to port over their Instagram followings to the new app, should the decision go through.