~media-digiday | Bookmarks (55)

As T-Mobile prepares to write a $600 million check to get into the OOH sector, can it succeed where others have failed?

The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. Here's what both parties argued.

Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn't extend to the media industry as a whole.

The OOH media specialist has held multiple discussions with buyers as the U.S. telco harbors advertising ambitions long since eschewed by rivals.

This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.

Waseem Al Sheikh, Writer's co-founder and chief technology officer, talks about how to help LLMs think more like humans — and make fewer mistakes.

Alongside innovation, partnerships and adoption, Year 2 of the generative AI race also includes more scrutiny over transparency, copyright, and ethics.

Here’s a list of all the major deals signed between publishers and AI tech companies in 2024.

The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year.

About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey.

Generative AI is being shoulder barged out of the way by the latest term du jour: “agentic AI.”

Mktg.ai aims to be the be-all end-all service for marketers to simplify means of knowing what’s worked, when it worked and easy access to it in one place. 

Here’s a look at some of the most pivotal moments in 2024, which have contributed to the current state of turmoil regarding DEI.

The way Perplexity is sharing ad revenue with publishers depends on a number of factors. Here’s how Perplexity is making those calculations.

A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.

Publishers saw this change of heart coming. But it's not changing their own plans to move away from tracking consumers using third-party cookies.

The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries.

Some publishers are seeing more referral traffic from Bluesky than from Threads already. But both platforms are still "small potatoes" when it comes to referring traffic to their sites.

The 2024 Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points. This third installment of the research series looks at some of the top lifestyle-focused publications in the U.S.

Programmatic ads have remained a significant source of revenue for publishers throughout 2024, but it's possible that in 2025 they could pull back from their focus on programmatic.

Publishing execs say Facebook's change to “views” as the platform's primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy.

This political cycle, election campaigns increasingly integrated influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form content on TikTok.

Accenture and Nvidia execs explain how they hope to build and scale generative AI tools for marketing and other business functions.

This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they've picked up in the private marketplace.