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Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.

After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste.

This infographic details how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.

Salesforce says Data Cloud and Agentforce are driving growth of AI agents across marketing, sales and customer services.

Creators believe that anyone who posts about a recession in 2025 should be ready to handle potential backlash.

Branded content is moving up the ranks among publishers' revenue sources. This year, it's their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.

Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.

Once dismissed as error-prone novelties — or outright threats to newsroom jobs — AI-powered tools are now being actively embraced by publishers.

If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill the void for her.

Daniel Hulme, WPP's chief AI officer, is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors.

Between the rising costs of childcare, senior care and just everyday life, the pressure is mounting, especially for women who still tend to shoulder most of the caregiving.

As President Donald Trump’s proposed tariffs threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less across the board, creators are reducing their reliance on revenue streams that require individual fans to open their wallets, such as subscriptions and donations.

Publishers are working to diversify their revenue, and fewer say the vast majority of their revenue is coming from advertising this year.

Publishers are keeping a watchful eye on the outcome of the sustained macroeconomic shock that will arise thanks to Trump's tariffs.

Hawks executives said they are pleased with the results of the initiative so far, which is why the team is leaning into the collective with this week’s official announcement.

Former Substack writers who exited the platform in early 2024 are making more money on Beehiiv and Ghost thanks to their fixed pricing models.

After years of lamenting about the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year.

Following the YouTube Shorts view count change, brands are celebrating, but creators don't think it makes a difference for them.

During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today.

Even if TikTok finds a path forward in the U.S., brands and agencies that were previously focused on the platform have learned that this approach is vulnerable to the whims of platforms and regulators.

Direct-sold ads continue to be the dominant source of publishers' revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.