Bookmarks (10)

There are many factors that influence the success of an Amazon product listing, from product images to pricing strategy. However, one of the most powerful ways to rank higher on Amazon is through the strategic use of keywords. Keywords act as the connection between what customers search for and what Amazon displays in search results....

Amazon increased its salary by nearly doubling its maximum base salary from $160,000 to $350,000 in 2022. This bold move came in response to a competitive labor market and workforce challenges, particularly as the tech giant faced a wave of resignations and heightened demand for remote work flexibility. https://youtu.be/hwPkEP-hQsM Tackling Talent Shortages Amazon’s corporate and...

Discover valuable insights on selling on Amazon from Steven Pope in an engaging podcast episode of The How of Business podcast.With an extensive background in e-commerce and a wealth of Amazon knowledge, Pope shares the secrets to success on the platform. https://www.youtube.com/watch?v=xtTTbTtZGew From TV Reporter to Amazon Expert Steven Pope’s career journey began in a...

Amazon has built a reputation for providing exceptional customer service, and one of the key pillars supporting this is the A-to-Z Guarantee Buyer Protection. While many sellers may view this as a potential threat, thinking buyers could misuse the system, it’s important to understand that this protection not only benefits buyers but also offers safeguards...

Optimizing your Amazon listings to drive traffic and boost sales involves many strategies. One of the most impactful tools available directly on Amazon is Amazon A+ Content. Amazon A+ Content allows brand owners to enhance their product pages with engaging visuals and detailed information. This helps create a richer shopping experience while increasing customer trust...

Want to make more money without selling more stuff? It’s time to increase your average order value on Amazon. If you’re an Amazon seller grappling with rising costs and shrinking profit margins—or simply aiming to boost your earnings—then increasing your average order value (AOV) is a must. But let’s be honest: Amazon’s rules often feel...

In an episode of The Marketing Perspective Podcast, hosted by marketing expert Victor Dwyer, Amazon specialist Steven Pope shared invaluable insights on succeeding in the competitive Amazon marketplace. Pope discussed key strategies centered on Amazon SEO, PPC, and design optimization, offering actionable advice for Amazon sellers. https://www.youtube.com/watch?v=brO4JpLob4U Building Traffic and Conversions: Steven Pope’s Approach With...

In the world of Amazon selling, understanding the synergy between Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) is crucial. In an episode of the Ad Badger Podcast, Michael and Steven Pope, explore how Amazon sellers can use both strategies to accelerate growth and improve rankings. Steven’s journey from chess instructor to TV reporter, and...

Building a successful business on Amazon doesn’t stop at creating great products or optimizing listings—it hinges on protecting your brand on Amazon. Amazon Brand Protection is essential for safeguarding your hard-earned reputation and ensuring that customers associate your brand with quality and trust. The reality is, the Amazon marketplace is rife with threats that can...

Can’t find the solution for the Amazon Error Code 8572? This guide will walk you through everything you need to know to resolve this frustrating issue. As an Amazon seller, you’re likely familiar with the various errors that can arise while managing your listings on Seller Central. These errors often disrupt your workflow and can...